America's 500 largest web retailers accounted for 61% of all e-commerce sales in 2006, but the fastest-growing merchants are smaller niche retailers who specialize and know what makes their customers tick, according to Internet Retailer's forthcoming 2007 Top 500 Guide.
While the Top 500 was the engine that powered online sales growth for several years, in 2006 sales at the Top 500 companies grew 21.3% compared to 25.9% for the entire market. Top 500 sales totaled $83.6 billion, up from $68.9 billion a year earlier. The rest of the market, including an estimated $34 billion in eBay Inc.-originated sales that could be considered retail sales, accounted for $52.6 billion in sales, up 29.9% from $40.5 billion a year earlier.
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